And if you missed the chance to donate you can still do so, https://www.openingdoorslondon.org.uk/appeal/help-us-reduce-isolation, https://www.openingdoorslondon.org.uk/Pages/Category/volunteer, Positive perception of LGBTQ+ representation in advertising falls from 74%, Just 32% of marketers engage with the LGBTQ+ community independently of Pride, despite 84% of LGBTQ+ consumers calling for it, 7 in 10 people don’t intend on spending a single penny on holidays abroad this year, the word ‘neighbour’ is 8 times more likely to appear in a social post, 86% of customers agree that looking after staff is the most important thing for brands to prioritise during the pandemic, Only 36% of 18-24-year olds now identify as completely heterosexual versus 48% who identify as somewhere in between, Of those who answered, one in ten 18-24-year olds identifies as transgender, Half of recent Instagram users identify as completely heterosexual (50%), 64% of the adults surveyed think it’s positive for the LGBTQ+ community to be visible in advertisements, 72% of the LGBTQ+ community think the way that LGBTQ+ people are presented in advertising is tokenistic. This division will continue to provide clients with digital and platform design that creates human experiences. Living Business. at: http://panelpicker.sxsw.com/vote/100708, How to be unforgettable in the frictionless future. Only a third (32%) of the marketers surveyed said their campaigns and events engage with the LGBTQ+ community independently of Pride celebrations, despite a huge proportion of LGBTQ+ consumers (84%) wanting brands to make an effort to engage with the community outside of Pride. ‘Brand Nirvana: Closing the Human Experience Gap’ We have launched The Future of Service whitepaper. Through the diverse voices, including the online influencer Lewys, young people stand up and cut through the negativity with a consistently bold response of “No We Can”. Lauri Toivonen. Only two thirds (65%) of LGBTQ+ people in Britain currently feel that representation of the community in adverts is positive, inspirational and pushes boundaries – a significant (9%) drop from the three quarters (74%) of those that felt this way in 2019. 5,046 people follow this. We were founded in 2000, with four staff working around a ping-pong table in a … They want someone to be on their side and guide them through the nonsense. That’s because ultimately we’re all in the people game. The consumer base is more diverse and aware than ever, which means what was ‘good’ a number of years ago simply doesn’t cut it in 2020. Lidl has also launched a scheme called “Teaming up to tackle hunger”, which will allow shoppers to donate essential food items directly to their local community at the till, with the retailer matching each donation made. Among many features, the app allows patients to book an appointment with an NHS GP via video chat, send prescriptions digitally to a local pharmacy and allows them to check their symptoms with an AI-enabled symptom checker. Promoting him to Head of Employee Experience will help remind us how important his role is and how much great work he’s done to date. It is one of the most effective agencies in the UK and has won the DMA Grand Prix for the last two successive years, in 2017 for its work for the Army. They’re smart, popular and talk in plain English – they’re going to go far.”, He continued “It’s sad to say goodbye to Ryan, but we thank him for all of his hard work, for bringing Nice into the Karmarama family and wish him the very best for the future.”. for (var i = 0; i < evts.length; i++) { No problem. Moran has been working in the industry for 16 years with experience at Isobar, ICN and ICOM creating digital experiences for the likes of The Times, Diageo and Channel 5. Imagine then if we all started seeing and empathising with ‘customers’ as human beings and equipping brands with more human characteristics? The recruitment campaign evolves each year and we are looking to build on the success of last year where applications reached a five-year high and 1.5 million people visited the recruitment website in January alone.”. This year, we’ve parodied these tropes to show that Lidl’s incredible quality and value can give customers a Christmas reality they really can believe in.”. margin:0px !important; Confused.com steers away from Brexit in favour of classic British awkwardness Dan Moran Managing Partner, Head of Product Management at Karmarama (Accenture Interactive) London, Greater London, United Kingdom Information Technology and Services Inclusion & Diversity in the U.S. However, it’s easy for a brand to have a purpose that is worthy and self-serving – too much about client ego and too much of a leap of credibility for what the brand genuinely is or does. “Together, we have created a new industry powerhouse and one of the largest homes for digital creativity in the UK. It is not about promoting rebellion, but about inciting independence at a key transitional age.”. The TV ad launched on the 21st September alongside radio, out of home, press and digital activity. **Based on a survey of 6,428 consumers, of which 754 were LGBTQ+, and 150 marketing decision makers, of which 19 were LGBTQ+. Sadly, this is far from true elsewhere in the world.”, “We’re proud to partner with Gok Wan and All Out to deliver this campaign, which will hopefully raise awareness of the hardships that many LGBTQ people endure. *The consumer sample from 2019 was also based on respondents that had ever seen LGBT+ actor, character or storylines within advertising campaigns. Hall will be leaving the business to set up his own company in a non-related field. It’s proven to be a powerful message and environment for attracting and retaining the very best talent. read more. This session will share practical steps for adding friction into experiences and give tips for helping brands be memorable and engaging in a frictionless future. He spearheaded one of the most talked about Army campaigns of all time, which broke down gender, faith, and sexuality stereotypes, hitting headlines across every major publication and broadcaster. Farringdon Place, 20 Farringdon Road. NAN. Greater Seattle Area. This means we’ve grown to over 300 best-of-breed specialists delivering communications across the entire customer experience, from advertising, social and PR, to digital, UX and direct marketing. We’re very gratified to see that our approach which was once seen as a “hippy workers’ paradise” is now being adopted across the industry and beyond. Plusnet took the charge, winning Gold for Best Utilities and Communications as The Army swiftly followed, taking Gold for Best B2C, Silver for Best Use of Moving Image or Audio and two Bronze awards for Public Sector and Best Integrated Campaign. Babylon is bringing change to this space akin to the changes that have revolutionised travel accommodations, music, and transportation, and we’re proud to collaborate with them as they shrink the distance between Londoners and healthcare to a matter of minutes.”. About See All. 5,030 people follow this. } Those involved in our panel feel less focussed on their own individual concerns and more on how their actions affect others, finding joy in acts of generosity and kindness, whether that’s signing up to be an NHS volunteer, donating to charities or even adopting a new pet which has, interestingly, also boomed. We identified eight steps that companies could consider to make their brands more human and ultimately more successful. Sam Day, Chief Marketing Officer at Confused.com, said of the new campaign ““We already know that our ‘Don’t Be Confused. We live in confusing times, but people don’t want to be confused. read more. The concept of the campaign is to make an example the great lengths people could go to to get Nando’s rewards, in comparison to just using the rewards on the card in their pocket. Welcome to Karmarama, part of Accenture Interactive and the home of Good Works. As we’ll see it doesn’t have to be this way. The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. I’d rather my money went to something good. Get Directions +44 20 3301 2085 . AO.com launch brand transformation with help from Karmarama Only thinking, talking and pursuing people as the transaction they might make, as faceless figures with credit cards and pound signs over their heads, means brands and clients will only ever be sellers and the audience will only ever be buyers. Karmarama win Gold IPA Effectiveness Award for Army Campaign Programmatic Services Lead – Global. It was again the highest ranked creative agency in the Sunday Times Top 100 Companies to Work For in 2019. The sponsorship creative, created by advertising agency Karmarama, uses Japanese concepts to bring clarity to the unwritten rules and hidden art of the game of rugby, and in doing so, provides a fresh perspective on the sport. Following the release of the brand film in cinemas nationwide, a multimedia campaign will kick off including AV, Outdoor, Social, Digital, Search, Radio as well as PR and influencer initiatives that aim to build upon and explore in depth the issues facing young people today. When the vocalist sings, “We don’t need cutesy characters when carrots taste this good”, one of the dinner guests jabs a fork into a carrot with an (upset-looking) face that calls to mind Kevin, the Christmas ad mascot of fellow German discounter Aldi. The award recognises and celebrates all modern-day marketing which drives forward socially responsible marketing, brand purpose and a truer representation of society today. NCS is currently attracting one in six eligible young people, with an ambition to grow this to one in three by 2023 making NCS a natural part of growing up. Advertising agency. Telefriending is a lifeline. At its core, the campaign is about enabling young adults to subvert the societal stereotypes about their generation and build a youth movement. Confused.com has unveiled its new ‘2019 Confusion to Clarity’ advertising campaign, continuing to establish Confused.com as a brand helping to bring clarity to the world – finding the best insurance deals for customers in a world of ever-increasing confusion. The campaign has also been translated into school assembly presentations to introduce the programme to young people. Awards. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. The figures for the consumer sample have been weighted and are representative of all GB adults (aged 18+). Now part of Accenture Interactive, we have unrivalled access to leading technologies, advanced analytics, global scale as well as extensive experience in complex customer-centric digital transformations. :Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; } This year, Zahra Mair, Vicki Murfitt and Demi Osman won with their combined dream to take part in the Rickshaw challenge. NCS aims to incite independence in young people by turning a lifetime of beingtold they’re too young, into a collective voice that tells the world what they can achieve. Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. 2,082 check-ins. In many ways we felt we had found the path to brand nirvana – eight steps to transform the way a business can connect with people. On one hand, there’s been some phenomenal progress. With more than two thirds (67%) stating they’d be more willing to spend with a brand that engaged with LGBTQ+ people, there is a clear opportunity for brands to tune in to the wants and needs of the community. London, United Kingdom Programme level delivery management of a large team and a £4m+ budget across multiple work streams under the Health and Public Service pillar within Accenture Interactive. Our steps included things like having a human purpose, continuous innovation, reciprocal relationships and enlightened employees. read more, Sid McGrath, Chief Strategy Officer, Karmarama. And as useful as we’d hoped the 8-steps to help close ‘the human experience gap’ would be, the thing that really caught people’s imagination was the figure of 47%. Accenture completes acquisition of MXM, bolsters capabilities in creative services, data-led marketing execution, content strategy and digital marketing. We hope you’ll find this new research helpful. London-based creative agency Karmarama, part of Accenture Interactive, is set to launch a new initiative that will take its internships online. As a progressive creative agency, we’re always searching for new ways to deliver innovative creativity and smart solutions for our clients. Karmarama wins big at the Drum Social Purpose Awards Timed to coincide with back to school, which for any child and their parents is a huge moment, this ad showcases the invaluable support Guide Dogs offers children with a visual impairment and a glimpse of the specialist advice and services that they provide. Karmarama is the lead creative agency behind the new campaign and was appointed to work with NCS due to its deep understanding of the nuances of how teens feel and behave. Karmarama is the UK’s most progressive creative agency, part of Accenture Interactive, working across advertising, PR, data-driven communications, mobile platforms and products, digital and innovation. Whilst lockdown measures continue to slowly ease, people will appreciate their friends and family even more and this heightened feeling of compassion and empathy towards others is a sentiment that’s here to stay. Welcome to Karmarama, part of Accenture Interactive. text-align: left; padding: 0px !important; Karmarama have been awarded the Chair’s award for Gok’s Global Pride Makeover at this year’s Social Purpose Awards! It is running on digital channels from the 14th November and will make its TV debut during I’m a Celebrity Get Me Out of Here on ITV. 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